According to John Fiske, coding is “consist of both signs and rules that determine that how and in what context these signs are used and how they can be combined to form more complex messages”.Ĭoding stand for the full ledged system of meaning to the members of the culture or sub culture. Code is the system of symbol, sign or letters used to represent the secret meaning. Literally encoding means to convert body of information from one system to another system in the form of codes. ![]() ![]() ![]() The communication process is basically depends on the following
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